The Corporation for National and Community Service overhauled the logos for their primary programs in late 2002 to bring the logos more in line with the programs’ various missions and to create a unifying theme across the program logos. While the previous logos gave virtually no indication that the Senior Corps, AmeriCorps, and Learn and Serve America fell under the Corporation for National and Community Service’s vast umbrella, the new logos make this point strikingly clear while still allowing each program to retain its strong senses of identity and individuality.
The drastic logo changes were enacted for four purposes: to put the overarching mission of the Corporation into images, to improve logo consistency across the programs, to put forth a template for future federal and state programs to use, and to further connect the services performed by the Corporation to a sense of patriotism and duty.
As government property, the logos are to be used only with the explicit authorization of the Corporation for National and Community Service. According to official documents, the only acceptable use of the new logos is on official informational materials used to educate people about the mission and programs of the Corporation. Using the new logos to turn a profit or to engage in any activity in which a partisan and divisive motive can be reasonably assumed is absolutely forbidden. This would include lobbying for legislation, organizing a political protest, endorsing political parties or candidates for an upcoming election, or organizing with union workers or their companies during a labor strike. As the Corporation for National and Community Service is dedicated to service and to improving the conditions of both the United States of America and the rest of the world in a non-partisan manner, using the logos to advocate any specific position goes against the central mission of their service programs.
The primary logos for Senior Corps, AmeriCorps, and Learn and Serve America consist primarily black and white circles, with the letter ‘S,’ ‘A,’ or ‘C’ denoting which of the three service programs it denotes in the middle of the circle and a red, white, and blue representation of the American flag comprising a portion of the circle on the left side. The Corporation for National and Community Service makes the logos available in several different image formats, and also showcases other uses of the logo, such as an AmeriCorps logo used specifically for the annual AmeriCorps Week recruitment event. The logos are available in both vector and bitmap formats, and grayscale and reverse versions are available upon request from the corporation.
In addition to the dramatic overhaul of the primary logos, the Corporation has revamped several more of their logos to bring them more in line with the updated style. Logos for Foster Grandparents, Senior Companions, AmeriCorps VISTA, and the Martin Luther King, Jr. Day of Service have all seen significant updates to ensure that these programs are seen as connected with the Corporation for National and Community Service in conjunction with all of the other programs that the Corporation is responsible for.
The new logos are available to download directly from the Corporation for National and Community Service website. The website also contains helpful tips for determining which file format is appropriate for each purpose and how best to manipulate each image. Please visithere for more information.